Effective Date: June 14, 2026

At GPX Diamonds, your privacy and data security are of utmost importance to us. This Privacy Policy outlines the types of personal and non-personal information we gather when you visit our website, utilize our e-commerce platform, or communicate with us, as well as how we handle, protect, and utilize that data.

By using our website, you acknowledge that you have read and agreed to the terms outlined in this Privacy Policy.

1. Collection of Information

To provide a seamless and secure shopping experience for high-value diamond jewelry, we collect two categories of data:

A. Personal Identifiable Information (PII)

We collect information that you voluntarily provide to us when placing an order, initiating an inquiry via phone/WhatsApp, or registering an account. This includes:

  • Contact & Identity Details: Full name, billing address, shipping address, email address, and phone/WhatsApp number.

  • Verification Documents: Mandatory government-issued identification (such as PAN card or valid address proof) required exclusively for regulatory compliance and identity verification under our Payment & KYC Policy.

  • Financial Information: Payment details processed securely through encrypted payment gateways during order placement.

B. Non-Personal & Technical Information

When you browse our platform, our servers and integrated tools automatically collect technical data transmitted by your device, including:

  • IP address, browser type, and operating system.

  • Internet Service Provider (ISP) details and device type.

  • Referral URLs (the website you visited immediately prior to navigating to our platform).

  • Behavioral data, including pages viewed, time spent on the site, and interaction history.

2. How We Use Your Information

The data we collect is utilized strictly to manage operations, secure transactions, and improve user experience:

  • Order Fulfillment: Processing secure transactions, issuing invoices, and managing safe logistics and delivery.

  • Identity Verification: Confirming KYC documentation to prevent unauthorized card use, chargeback scams, or fraudulent financial activities.

  • Customer Support: Communicating with you regarding order tracking, custom design inquiries, or after-sales assistance.

  • Marketing & Optimization: Enhancing website speed and performance via secure Content Delivery Networks (CDNs), tracking advertising efficiency via analytics, and sending promotional updates or newsletters (only if you have explicitly opted in).

3. Cookies and Advanced Tracking Technologies

We utilize cookies, web beacons, and similar tracking technologies to improve site navigation and personalize your experience.

  • Analytics & Advertising: Our website integrates tracking tools (such as Google Analytics, Google Tag Manager, and Google Ads tracking pixels). These tools gather anonymous behavioral data to help us optimize our ad campaigns, understand target audience demographic preferences, and display relevant product listings on search networks.

  • Managing Cookies: You can choose to disable cookies through your individual browser settings; however, doing so may limit your ability to use certain e-commerce functionalities on our website.

4. Data Sharing and Confidentiality

GPX Diamonds enforces a strict non-disclosure policy. We never sell, trade, or rent your personal information to third-party marketing companies. Your data is shared exclusively with trusted partners strictly necessary to fulfill your requests:

  • Secure Logistics Providers: Sharing delivery addresses and contact information with specialized high-value courier networks (such as BVC or Sequel Logistics) to manage insured transit.

  • Payment Gateways: Transmitting encrypted data to authorized financial institutions for secure payment processing.

  • Legal Compliance: Disclosing information only when explicitly required by law, court order, or government regulation.

5. Data Security

We implement rigorous technical, electronic, and managerial security protocols to protect your personal data from unauthorized access, alteration, or misuse. All transaction environments operate under advanced encryption frameworks, and sensitive government IDs provided for KYC verification are handled with strict operational confidentiality.

6. Your Rights and Choice/Opt-Out

  • Marketing Preferences: If you no longer wish to receive marketing emails, updates, or promotional newsletters, you can instantly unsubscribe using the link at the bottom of our emails.

  • Data Access & Correction: Depending on your jurisdiction, you have the right to request access to, correction of, or permanent deletion of the personal data we hold in our system. You may initiate this request by contacting our support team.

7. Children’s Privacy

Our e-commerce services, certified loose diamonds, and fine jewelry collections are not designed for or targeted at individuals under the age of 18. We do not knowingly collect or maintain personal information from minors.

8. Changes to this Privacy Policy

GPX Diamonds reserves the right to modify or update this Privacy Policy at any time to reflect operational, legal, or regulatory modifications. The latest version will always be accessible on this page with an updated effective date.

9. Contact Us

For any questions, clarifications, or data requests regarding this Privacy Policy, please reach out to us through our official business channels:

  • Email: contact@gpxdiamonds.com

  • Phone / WhatsApp: +91 8851762100

  • Registered Office: Delhi, India